Businesses at the University Towne Center located at University Boulevard and Dry Creek Road participated in a COVID-friendly holiday kickoff project, “With My Gnomies”. Residents could join the fun by bringing a cell phone to text with our friends, the Gnomies, who would send them on a short “gnomadic” adventure.
Creative products and adventures implemented by participating Centennial businesses and organizations were featured in a special artist-driven holiday window display at University Towne Center. The displays included a smart-phone based puzzle that led shoppers through a multi-stop tour of surrounding retailers. A secret light show was activated at the original window display when participants completed the journey.
This project sought to animate vacant storefronts, enable window shopping sales through QR code technology, support entrepreneurial activity, grow existing businesses, strengthen community connectivity and identity, and spark curiosity in the future of our shopping centers.
Spark Centennial has partnered with OhHeckYeah to bring a people-powered interactive game to The Streets at SouthGlenn throughout the holiday season. The video game engine, known as CATCHY: the Holi-play Edition, debuted at the shopping center’s popular Santa’s Arrival and Tree Lighting event November 22 across the street from where Hodson’s used to be. This experiential game is an extension of the Spark Centennial program’s continued goal of shopping center revitalization through creative placemaking and community wellness.
OhHeckYeah also had video game engines available at the Denver Botanic Gardens and Coors Field, and has worked with Arrow Electronics and Northeastern University as well, among others. A photo at the video games engine at The Streets at Southglenn is pictured at left.
The City held a free business strategy workshop Oct. 22 focused on getting businesses ready to capitalize on the “experience economy." The workshop was intended for retailers, restaurateurs, and entrepreneurs.
The Experience Economy is one in which many goods or services are sold by emphasizing the effect they can have on people’s lives. Seventy-four percent of Americans prioritize experiences over products or things. Nationally, it’s estimated that consumers are spending $160 to $180 billion annually on experiences. In 2017, visitors to Colorado spent nearly $21 billion on experiencing our state.
Brian Corrigan of Futures United Network (FUN) and Downtown Colorado, Inc. led the workshop and taught participants how to create unique experiences that attract more customers and build a following.
August - September 2019
For its 10th anniversary, The Streets at SouthGlenn threw a multi-day celebration with the people who have made the outdoor shopping center their destination of choice. SouthGlenn pulled out the stops, doing everything from a Sip & Shop program to family fun days Aug. 31 and Sept. 1. The celebration included a bounce house, climbing wall, facepainting, balloon artistry and a caricaturist.
SmashDEN partnered with Spark Centennial to host a 64-person Double Elimination Super Smash Bros Ultimate Singles tournament on Aug. 3.
Rolling Smoke kick started summer with neighbors at their annual Blues, Bugs & BBQ Festival. The University Towne Center parking lot was filled with live blues music, a fresh crawfish boil and delicious BBQ on Saturday, June 15. Local talent Austin Young and Grammy-nominated blues guitarist Trenton Ayers provided the musical entertainment. Admission was free; food and beverages were available for purchase.