Spark Centennial is a pilot program that aims to use the power of unforgettable experiences to grow revenue for local businesses, explore creative opportunities with shopping center owners, and spark wonder and connections among Centennial’s residents.
The City is assisting businesses in the development of unforgettable experiences to help “spark” interaction and connection in the community and bring new life to Centennial’s shopping centers. Check out these ongoing initiatives and adventures!
Spark Centennial’s Experience Accelerator
The Spark Centennial Experience Accelerator program pairs artists with businesses and businesses with artists to create unique offerings that enhance customer delight.
74% of Americans prioritize experiences over products or things. Nationally, it’s estimated that consumers are spending $160 to $180 billion annually on experiences. In 2017, visitors to Colorado spent nearly $21 billion on experiencing our state. Welcome to the Experience Economy; an economy in which many goods or services are sold by emphasizing the effect they can have on people’s lives.
Program benefits include:
- Opportunity to create and host artistic activations that enhance the customer experience.
- Expand your for-sale offerings by pairing products with creative experiences.
- Increase your sales through a collaborative marketing & PR initiative.
- Technical assistance tailored to your specific experiential needs.
- Connection into a network of creative talent.
What you can expect:
- A six month program designed to help develop custom and unique experiences for your business.
- Marketing and communications support to promote your experience offerings.
- Monthly fireside chats with industry experts covering topics from legal to creative.
- Tailored pairings that connect your business with artistic talent to enhance your competitive advantage.
Interested in learning more? Contact us.
Topics: Storytelling Workshop // Transforming Story into Experience // Art & Business Guest
April 16, 2021
10 a.m. — 11 a.m.
Guest: Linda Klein
Linda Klein is one of the many business artists who push-started what is now known as Denver's exploding Immersive Design Movement. She has sought-after expertise in comedy, experience design and IRL/UX (In Real Life/User Experience.) Labeled a hospitality empath, she has combined that with her exuberant curiosity to forge a career path that continually defies categorization. Read more at lindaklein.com.
Linda was the narrative designer for Room For Milly. The Denver Post reported, "Room for Milly is the future of Denver bars and restaurants . . . I’m not talking about a theme; the 20th Century can keep that trend. No, the change that’s happening now is more akin to artwork.”
Topics: Experience & Product Workshop // Hiring Artists // Curating Complimentary Offerings
May 14, 2021
10 a.m. — 11 a.m.
Guest: Vanessa Barcus
Vanessa Barcus is a Denver-based entrepreneur whose interests lie in the intersectionality of art, spirituality, community, activism, and sustainable fashion. Though probably best known for her long-standing LoHi boutique, Goldyn, which closed in 2018, Barcus’ other endeavors include her consulting practice, Creative Higher Intelligence, her jewelry line, Talisman Fine Jewelry, as well as a family farming enterprise for which she is the 4th generation owner. Barcus received her BA in Economics from Claremont McKenna College, as well as an MBA from Claremont Graduate University’s Drucker School of Management. Prior to opening Goldyn, Barcus began her career working for a CFDA/Vogue Fashion Fund Award-winning clothing brand, as well as work in marketing and branding with Denver-based agency Mighty Karma. On a mission towards self-actualization, Barcus enjoys meditation, forest bathing, yoga, dance, breathwork, walking, Qigong, photography, and goldsmithing.
Check back for updates on future topics.
View Past Workshops
Topics: Overview, Outcomes & Commitment // Transformational & Experience Economy // Examples // Storytelling
March 12, 2021
Guest: Linda Klein