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Go Centennial Pilot Program Approaches Its End

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The six-month Go Centennial pilot program will end at 7 p.m. February 17, as anticipated when the program launched in August.  

Go Centennial is a streamlined, innovative and tech-savvy approach for people to get to and from the Dry Creek Light Rail Station in Centennial. This six-month pilot program combined a multi-modal trip-planning mobile app and a fully-subsidized ridesharing service, providing a solution to the first and last mile challenge of getting to or from transit. This pilot program tested an entirely new platform for seamless door-to-door transit planning that streamlined information across multiple transportation modes. Go Denver, the app used to book Go Centennial trips, is the first multi-modal app of its kind to feature in-app booking with Lyft.

The Centennial Innovation Team (i-team), funded by Bloomberg Philanthropies developed the Go Centennial pilot concept and led development of the implementation plan by securing private-public partnerships with Xerox, Lyft, Via and the Denver South Transportation Management Association. Go Centennial was also the first public-private partnership in the nation to fully subsidize Lyft Line rides for transit commuters, and offer multiple ways to book and pay. 

Through this first-of-its-kind pilot, Centennial has been seen as one of the most innovative cities in the country. In four and a half months, more than 900 rides have been provided to more than 100 Centennial residents, employees and visitors. Upon completion, the City will be developing a final report for the program which is anticipated to be available in April.

“This pilot program allowed Centennial to be a model of innovation. Overall I consider the program a success and hope others continue to seek solutions to the first and last mile challenge and helping people get from point A to B easily, when using transit,” says Centennial Mayor Cathy Noon.
About the Innovation Team

Launched in 2012, the Innovation Teams Program is one of eight Government Innovation offerings at Bloomberg Philanthropies. Innovation teams (i-teams) function as in-house innovation consultants; helping agency leaders and staff go through a data-driven process to assess problems, generate responsive new interventions, develop partnerships, and deliver measurable results. The City of Centennial is one of 20 cities around the world that are participating in the program. Launched in 2015, Centennial’s i-team works closely, and supportively, with their colleagues across city government — offering them a different set of tools and techniques to innovate more effectively. In partnership with these colleagues, the Centennial i-team aims to deeply understand the problem they are trying to solve by building empathy for the people impacted by it and then work quickly and creatively to co-create and test solutions that deliver meaningful results for residents. 

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